Intercultural Competence – Working with Specific Cultures or Regions

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This culture-specific seminar explores in detail the values of a specific culture and the relationship between those values and approaches to business.

Participants’ awareness of a specific culture or region is encouraged by:

  • Defining and understanding “culture” and its implications for business success
  • Analysing participants’ own values and how these affect business attitudes and behaviour
  • Considering the key values and attitudes to business of the target culture
  • Analysing differences in social and business behaviour and communication styles
  • Preparing strategies to minimise problems and work effectively with the target culture
  • Participants will have an informed awareness of values and attitudes to business in the target culture. They will be aware of potential pitfalls and will be armed with strategies to avoid breakdown and achieve success.

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